Digital Solution: A Platform for Value-Added Services — Distribution of Software by Subscription.
Softline's technical platform offers a broad range of settings to deliver all kinds of value-added services via one integration partner. Our solutions optimize your payroll, increase average customer check, and reduce support and maintenance costs. The platform supports the distribution of almost all types of subscription-based services. For example:
MS Office 365
Other subscription-based services
Software by Subscription (SbS) is a new software distribution model, which, unlike traditional software sales models, enables the service provider's end users to pay only for the time they actually used the software (from one day to one year) and offers them the opportunity to cancel the subscription at any time.
The experts from our team offer a cutting-edge technical solution for subscription-based software distribution—a proprietary platform that can be integrated with any service provider. The automated platform's functions include product preparation, sales, billing, management, and reporting. Softline's technical platform offers a broad range of settings to deliver all kinds of value-added services via one integration partner.
How it works
The Softline platform is integrated with the service provider's billing system, meeting its functional and technical requirements. After integration, customers can activate the service subscription by selecting the desired product in the catalog in their personal account or on the provider's website.
Softline server Subscription service: key, distribution, personal account interface, landing page
Service provider Service billing
Accessing the service
The platform has a built-in business intelligence module that tracks all the key service indicators and also allows you to create a partner reporting dashboard available for the company's employees.
Our team provides all-round marketing support for service providers. We do everything possible to foster the growth of partner's value-added service sales: from developing marketing collaterals and presentations to organizing marketing activities.
Our proven sales tools include:
Including the service in the subscriber's price plan.
Banners on the subscription provider's website.
Various promotions: promotional periods, discounts, sell-outs.
It may seem that subscription retailers offer nothing new, but actually, they reinvent familiar things because the main product of the future is saving time. It is not for nothing that psychologists say that a person's decision-making ability is limited.
Subscription-based purchasing is the next stage in the development of consumer thinking. Convenience and brand economy come to the fore. The entry threshold to the subscription-based service market is still low. But this business model has its subtleties: success depends on the product quality and advertising campaign efficiency.
An average email newsletter subscriber is active for three months; however, in subscription retail, customers are usually active from four months to a year, depending on the product type.
The profitability of the subscription retail business model depends entirely on the product and the entrepreneur's abilities. The extra charge for subscription-based products should be lower than in retail because the costs don't have to be recompensed from the first purchase.
The subscription must meet two requirements:
to be comfortable;
to be valuable to the customer.
Subscription benefits for a partner:
Expanding the service provider's value-added service portfolio;
Increasing the service value for the customer;
Attracting new users;
Gaining new subscribers;
+16% to ARPU;
Reducing customer churn.
Benefits of subscription for the customer:
Saving time and money on searching for and purchasing an out-of-the-box or standalone product from third-party distributors.
Saving money on buying expensive products with a long-term license.
Automatic license update in due time.
We offer two partnership models:
Selling a platform for subscription-based software distribution. We can act as technology partners for our customers in the telecom industry. In this scenario, we lease our platform to launch a new business, allowing the telecom operator to use their own software licensing agreements.
Distribution of software by subscription. We can aggregate the subscription licenses for the operator and act as a single provider of subscription-based solutions. This is very convenient for the operator, because it concludes only one agreement with a single solution provider.