‘Building a solid business is all about people with the right attitude and appropriate aptitude, and rest is all about managing those people. Even in the digital world, people continue to be at the core of successful businesses.’
Get to know Atul
An accidental visit in 1993 to an IT institute, to become a software engineer got Atul hooked on technology and from there on, it was technology all the way. He is a veteran of 22 years plus, in the Asia Pacific market, based in India. In his current role, Atul is expanding the footprint of the Softline Group in Asia with the responsibility for developing new markets and growing the business in Softline’s Asia businesses (India, Malaysia, Vietnam and Cambodia).
From start-ups, to setting up new business units and developing markets for new technologies, his experiences with Microsoft Corporation, Citrix Systems, Tata Infotech has covered more than two decades of technology and many shifts from Y2K, to dot com to cloud and mobility and the latest buzz word of ‘digital’.
Atul, has been with Softline since October 2014, where he started the India office from scratch and is now growing the business in the rest of the Asia region.