Erdal is a very experienced and seasoned Softliner. He has been with the company for more than 10 years and has always shown great commitment and loyalty. He started to work in Softline in 2008 as Sales Director. He was in charge of building the team of account managers and was responsible for Softline business development in Turkey as a whole. After working for three years in this field he was promoted to CEO at Softline Turkey.