Softline Group Expands Global Presence with New Office in Uzbekistan
Softline Group (Softline PJSC), a leading provider of digital transformation and cybersecurity solutions, is expanding into the Central Asian market with the opening of a new office in Uzbekistan. This marks the company's second office in the region as part of its international growth strategy.
In Central Asia, Softline Group focuses on promoting its own products and expertise, alongside solutions from other vendors. In Uzbekistan, the group offers comprehensive services, including implementation, support, and training.
By partnering with Softline Group, local businesses gain a reliable ally for complex digital transformation projects. Vendors can also count on the group's expertise for effective support in deploying and operating their solutions.
The Softline team has already engaged in several marketing activities in Uzbekistan and participated in key events, such as the "Security Code" conference in Tashkent and the international industrial exhibition "INNOPROM. Central Asia." These initiatives have shown strong customer interest in Softline’s offerings, especially in cybersecurity and industrial digitalization.
Uzbekistan has become increasingly attractive to foreign companies, particularly for Russian IT products. The country's IT sector is vital to its economic growth strategy, with ambitious digital transformation goals set for 2030. Significant investments in IT education and workforce development reflect the government's commitment to building a robust digital economy.
Roman Yashin, Director of Softline Group in Central Asia, highlighted the importance of this expansion: “Entering Central Asia is a key part of our growth strategy. This year, we launched operations in two countries in the region. After establishing our hub in Kazakhstan, we are excited to open our office in Uzbekistan. This expansion allows us to better support clients facing digital transformation challenges. Uzbekistan offers a favorable environment with strong government backing for digitalization, solid digital infrastructure, high demand for IT professionals, and improved access to IT education. We believe our presence in this dynamic market will lead to significant success and mutual benefits.”
With its extensive expertise and diverse portfolio, Softline Group is well-equipped to support Uzbekistan’s digital transformation efforts and contribute to the nation’s ambitious growth goals.