Softline and Kaspersky Showcase an End-to-End Approach to Cyber Resilience at the 100 CISO Summit

At the summit in Dubai, cybersecurity leaders explored how organizations can strengthen business continuity in the face of AI-driven threats, agentic environments, and the growing talent shortage.

[Date, Dubai] — Softline participated in the exclusive 100 CISO Summit & Awards in Dubai for the second consecutive year. Bringing together around 100 Chief Information Security Officers (CISOs) and leading cybersecurity experts, the summit provided a platform to discuss the evolving cyber risk landscape and strategies for building resilient businesses. Together with its strategic technology partner, Kaspersky, Softline demonstrated an end-to-end approach to cybersecurity that addresses the UAE market's most pressing security challenges.

The summit agenda highlighted the issues shaping today's cybersecurity priorities—from third-party risk management and the rise of agentic environments to maintaining business continuity amid increasingly sophisticated AI-driven threats. These topics set the tone for discussions throughout the event, reflecting the growing demand for cybersecurity strategies that support both resilience and long-term business objectives.

Rather than serving as a product showcase, the joint Softline and Kaspersky booth became a platform for practical conversations with customers and industry peers. Discussions focused on the operational challenges organizations face every day—from persistent alert fatigue and fragmented security operations to the shortage of skilled professionals capable of responding to increasingly sophisticated threats. These conversations reinforced a clear market trend: organizations are looking beyond standalone security tools toward measurable, business-oriented cybersecurity programs that strengthen resilience over time.

"In the MENA region, cybersecurity is no longer just a technology challenge—it has become a strategic driver of sustainable business growth. Our deep understanding of customers' business needs and close collaboration on pilot projects enable us to identify solutions that truly work and deliver measurable business value," said Evgeny Kurtukov, Regional Director MENA, Softline Group.

For Softline, the summit reaffirmed the growing demand for integrated cybersecurity strategies that combine advisory, technology implementation, and managed security services. As organizations across the UAE continue to strengthen their cyber resilience, the company remains focused on helping customers translate cybersecurity into long-term business continuity through an end-to-end service approach developed together with Kaspersky.