Softline Group Opens Representative Office in Vietnam

Softline Group (Softline PJSC), a leading global provider of digital transformation and cybersecurity solutions, is pleased to announce the opening of a representative office in Ho Chi Minh City, Vietnam. This expansion marks a significant step in the company’s previously announced international growth strategy.

The primary objective of establishing the representative office in Vietnam is to promote Softline's export portfolio, particularly its AI-based industrial IT solutions and cybersecurity products. Additionally, Softline aims to enhance the representation of Russian vendors for collaborative technology promotion in the Asia-Pacific region.

Vietnam has been selected as the hub for Southeast Asia due to its rapid economic digitalization, where it holds a leading position in the region. The Vietnamese government is actively supporting the IT industry, and local companies are increasingly adopting advanced technologies. To foster innovation, the country has implemented a national strategy for research, development, and application of artificial intelligence through 2030. According to the World Bank, Vietnam's digital economy is growing at an annual rate of 10% and has the potential to exceed $200 billion by 2045.

"Prior to entering the Southeast Asian market, we conducted comprehensive internal market research, analyzed the IT landscape, and participated in specialized exhibitions and conferences to showcase our products and solutions. Vietnam presents optimal conditions for establishing our hub due to its positive economic digitalization trends, and enhanced opportunities for recruiting qualified professionals. We are currently adapting our export portfolio to meet local business needs and specificities while building partnerships with local stakeholders," said Alexander Rozhkov, International Business Development Director at Softline Group.

About Softline Group:

Softline Group (Softline PJSC) is a digital transformation and cybersecurity solutions provider with 30 years of industry experience and a global presence in MENA, APAC and CIS. With a workforce of over 9,000 employees, more than half of whom are engineers and developers, we are recognized as one of the fastest-growing companies in the sector, achieving a turnover exceeding $990 million in 2023. We accelerate digital transformation for approximately 100,000 end customers across diverse sectors by connecting them with over 5,000 top-tier IT vendors.

At Softline, we specialize in digital transformation and cybersecurity, delivering cutting-edge industry solutions powered by AI, Big Data, Computer Vision, IoT, and Cloud Services. Our expertise enhances operational efficiency, fortifies security measures, and drives innovation through tailored IT solutions.