For more than 20 years, ADV Group has been creating and developing solutions and technologies to build a transparent link between marketing investments and sales. The company has now 23 advertising agencies. The company is one of the five largest communication groups on the Russian market in terms of customer budget volumes. ADV Group partners with international advertising holding companies such as IPG and Havas.
In the spring of 2020, due to the pandemic, businesses were forced to restructure their operations and go to home-office mode. ADV Group was no exception. Its executives need to have the IT infrastructure rebuilt to transfer employees to remote work. To do this, the company needed to provide staff with high-performance mobile devices for remote work. ADV Group's addressed Softline with this task.
As a global provider, Softline offered several ways to address this issue. The customer considered both standard hardware purchase and various alternative device procurement models based on the HaaS model, including the leasing service provided by Softline. The possibility of VDI solution deployment was also discussed.
As a result of the analysis, they found out that operational leasing matched the customer needs best. In accordance with the leasing terms, the most feasible solution for ADV Group was to use laptops for 4 years and then return them to the provider. As a result, the company will be able to avoid the problems associated with equipment obsolescence, wear, and tear and replace it with more modern and relevant solutions in the future. In addition, Softline helped the customer choose the configuration of laptops for their requirements. In the end, two laptop models from HP were chosen.
"Thanks to the cohesive effort of the project team, we got the laptop leasing model preferred by the client approved by the bank in the shortest possible time. Besides device rental, the service we provided to the communications group included the setup and support of all workstations and peripherals. At the end of March of this year, in just two weeks, the laptops were delivered to the customer with preinstalled software. Thus, thanks to Hardware as a Service from Softline, ADV Group was able to upgrade its technical fleet: managers and executives received mobile devices that are almost completely ready to work,"—says Alexey Ryzhkov, Lead Sales Manager of Softline's Cloud Solutions Department.
"The realities of the pandemic offer businesses not only new challenges but also new opportunities. Using HP laptops provided by Softline, we have increased employee mobility and business efficiency—and the effect remains not even during remote work. Computer fleet upgrade will allow us, after the end of home-office mode, to transfer some specialists to permanent remote work. Office employees will be able to solve their work tasks on the go while remaining in touch and in sync with the office. Thus, we appreciated the advantages of working with Softline for yet another time. The HaaS service offered by our reliable IT partner allowed us to increase flexibility, productivity, and computing capacity in the shortest timescale and enabled secure and productive working experience even beyond the office,"—said Maxim Bereznyuk, Head of IT Infrastructure and Services Directorate at ADV Group.