Headquartered in London, Softline is a fast-growing technology company focused on emerging markets. Softline ensures that organizations succeed with digital transformation and remain protected in the cyber world so that they improve efficiency, create more value for customers and employees, and accelerate innovation. Softline helps organizations to define and build the best solutions whether in cloud or on-premises, delivered as a managed service or as a finite project
Softline is unique in its combination of geographic footprint, effective and efficient access to talent; its portfolio breadth, covering the entirety of enterprise IT needs today and tomorrow; and its platform innovation, which caters for new ways of acquiring technology outcomes.
As every organization in the world is going through or embarking on digital transformation, they need modern IT solution providers like Softline.
LSE:SFTLSoftline Holding PLC
We are global scalable leader
$2.2 blnTurnover 2021
>25Years in the IT market
14Delivery Centers WW
Proven growth model underpinned by high recurring turnover
At the heart of digital transformation shift01
Resilient business model and scalable operating model02
Addressing Entirety of IT Needs03
Proven Growth Strategy04
Great Team with Sales & Services DNA05
Softline operates in a vast, fast-growing market that is responding to the overarching market shift toward digital transformation. Operating in over 50 markets, the Company enables and accelerates digital transformation of its customers, connecting over 150,000 enterprises in almost every industry. With over 6,000 best-in-class IT vendors together with its own extensive portfolio of services and proprietary solutions, Softline is well placed to lead this transformation in partnership with our customers. The Group’s positioning in emerging markets provides further growth potential as well as unrivalled access to cost-effective IT talent, generally harder to acquire in developed markets.
With strong recurring turnover, a diversified profile and global delivery model, Softline’s business is highly resilient and efficient. Recurring turnover makes up more than a half of Softline’s total turnover currently and continues to grow, further improving business stability and predictability. Softline has no dependence on any specific customer segment or solution category, which enhances the company’s growth prospects and minimises risk.
Softline’s delivery model is based on a network of delivery centres operating at local, regional, and global level, for example, with a Global Delivery Centre in India and Security Operations Centre in India, combined with local presence around the world, Softline is close to its customers whilst minimising operating costs.
With a broad portfolio of vendor offerings, wide range of services and proprietary Softline Digital Platform (E-store , ActiveCloud and CloudMaster), the Company addresses the entirety of IT needs for the modern enterprise. Softline has advanced certifications with today’s leading technology providers, such as Microsoft, Adobe, Google, Oracle, VMWare, Amazon, Apple, CISCO, Dell, HPE, and IBM, amongst many others. The Company has been a partner of Microsoft for more than 25 years and one of only 10 globally managed partners. This, together with Softline’s services portfolio including cloud, modern workplace, hybrid infrastructure, cyber security, IT consulting and Next Generation technology services, ensure Softline is a trusted advisor and partner for our customers.
Over its 25-year history, Softline has demonstrated outstanding growth, for example, the Company’s financial 2006-2020 years’ CAGR averaged 25% . The Company has achieved this through growth in 3 key strategic focus areas:
- Geographic expansion. Softline is continuously looking for opportunities to enter new markets where it can find disproportionate growth.
- Portfolio expansion. Softline is actively evolving its services, solutions, and platforms to cater for emerging technology trends. Also, continued investment in our Digital Lab that co-innovates with customers and partners.
- Sales Channel expansion. Softline is relentlessly focused on effectiveness of its sales force, whilst pivoting Softline Digital Platform and automation to address fast-evolving nature of technology consumption.
Furthermore, the Group pursues M&A opportunities to augment organic growth. It is acting as a natural consolidator in the industry with an extensive M&A track record of 16 transactions closed since 2016.
Softline is a 6000-strong, people-first and customer-centric organisation with sales and services in its DNA. Softline successfully promotes entrepreneurialism and continuous development of its talent. The Company is committed to diversity and inclusion and is resolute in its commitment to ethical and compliant business – a must-have for any technology ecosystem. Softline’s management team is very diverse in terms of professional and cultural backgrounds, and this diversity echoes in day-to-day operations across Softline’s international footprint.