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Softline appoints new CEO for Softline International to lead the growth on the digital transformation and cybersec stage
28/03/2022

Softline appoints new CEO for Softline International to lead the growth on the digital transformation and cybersec stage

LONDON, 28 March 2022 – Softline (LSE:SFTL), the global IT and digital transformation solutions provider, today announces the appointment of a new Chief Executive Officer (CEO) for its international business, Hervé Tessler, starting April 1, 2022. Tessler’s appointment comes at a time of significant opportunity for Softline and will enable the business to drive further expansion across global digital transformation and cybersecurity markets while executing its three-dimensional growth strategy. Tessler will deputise to Roy Harding, CEO of Softline Holding plc.

Tessler will be responsible for further developing Softline’s operations around the world with a focus on organic and inorganic growth. Following Softline’s IPO on the London Stock Exchange in October 2021, it is entering a new phase in its development and growth, heading towards becoming the global leader in digital transformation and cybersecurity. Tessler’s focus will be on anticipating and serving Softline customers’ needs and developing its partnerships with vendors across the globe.

As a global senior executive with decades of international experience in US publicly traded corporations, Tessler brings a wealth of experience to his role at Softline in building diverse, high-performing teams across multiple geographies and functions. Tessler is well-versed in driving results and leading initiatives on a global scale to transform international operations and company-wide functions.

Tessler’s last position was Executive Vice President, President of International Operations at Xerox which he held between 2017 and 2020. In this capacity, Tessler played a key role in shaping Xerox’s strategy, while leading operational teams across more than 150 countries in Europe, the Middle East and Africa, Latin America, the Eurasian countries, and India.

During his career at Xerox, Tessler also held several other senior management roles, including Head of Operations in Central and Eastern Europe, Israel and Turkey; President of Xerox’s affiliate in Brazil; COO of Latin America; President of Developing Markets Operations and President of Corporate Operations.

Roy Harding, CEO of Softline Holding plc, commented: “Welcoming Hervé to the Softline team is a delight while we look to cement our position further as a global leader in digital transformation. We are in a pivotal stage of our growth journey and with Hervé’s experience in leading global companies’ growth strategies, we will be well-placed to capitalise on opportunities for expansion in our key markets and strengthen our operations on an international scale.”

Hervé Tessler, CEO of Softline International, added: “It is incredibly exciting to be joining Softline at such a crucial time in the company’s three-dimensional growth strategy. I look forward to working closely with Roy and the wider team and being at the helm of a fast-growing company to execute Softline’s goals in the international market and lead the business’ global growth.”

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