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HELL ENERGY ramps up their approach to cybersecurity

Services & Solutions Microsoft Solutions
Vendors Microsoft

HELL ENERGY, an internationally recognised energy drink brand, asked Softline to strengthen its cybersecurity. Softline deployed multiple Microsoft security solutions to reinforce the identity and access management within the energy drink company.

The context

HELL ENERGY is one of the fastest growing FMCG brands in the world, as proven by its explosive expansion in exports and growing global popularity. The 100-percent Hungarian energy drink brand was established in 2006 and by 2010 had become the market leader in Hungary. It has since become a key player internationally, with an export market of more than 50 countries. In addition to Hungary, HELL ENERGY is market leader in Bulgaria, Romania, Bosnia and Herzegovina, Slovakia, Croatia, Greece and Cyprus.

The solution

Softline’s experts assessed HELL ENERGY’s security status using Microsoft’s Cybersecurity Solution Assessment Tool to collect all the relevant information on their IT environment by scanning local accounts, firewall settings, and applications installed. Softline summarised the results of the cybersecurity assessment in a report including services which are indispensable to reach the optimal cybersecurity, and a road map with all the necessary steps. With the help of Softline, HELL ENERGY then deployed multiple Microsoft security solutions to enhance their protection against malware, viruses, targeted attacks, credential phishing and ransomware. Thanks to the advanced capabilities of Microsoft 365, the company can now identify, prioritise and investigate potential threats and attacks. The company also implemented tools to safeguard access to corporate data and apps while maintaining ease of access for users.

”In today's world, an organisation cannot afford to operate without appropriate cybersecurity protection. In Softline, we found a reliable and experienced partner who can help us create a safe and well-protected IT environment. Our journey began with an assessment which made it clear that our identity and access management need to be reinforced. Softline’s team of experts highlighted the focal points of the process and offered secure solutions to us. They tailored Microsoft’s security solutions according to our procedures and security goals, providing a personalised experience and solutions which met our needs”, said László Mészáros, CIO and CISO of HELL ENERGY Group.

”Working with a company who is recognised for their continuous innovation is a great honour for us. We are pleased to help HELL ENERGY to protect its company information and business values by implementing the right cybersecurity solutions. Our goal, as our customers´ technology partner is to safeguard their businesses and information, and we work every day to improve our services and solutions to make sure they are always adapted to our customers´ needs”, said Zoltán Mészáros, Vice President for Softline Eastern Europe.

HELL ENERGY is continuing to strengthen its cybersecurity through the deployment of Mobile Device and Application Management solutions. To reach the optimal level of security, further solutions will be implemented according to the road map created during their Cybersecurity Solution Assessment.

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