Chairman of the Board of Directors
“IT industry is rapidly changing, and I’m sure that the pace of innovation will be even faster in the future. To remain in IT in the next ten years it’s not enough to follow the market and technology trends, you have to become the trendsetter.”
Get to know Igor
Igor Borovikov graduated from the Faculty of Computational Mathematics and Cybernetics of Lomonosov Moscow State University in 1986. He continued his academic career with a postgraduate studies followed by a position in the Academy of Sciences from 1989 to 1992, where he earned his Ph.D. and publishing over 30 scientific papers.
Igor Borovikov founded Softline in 1993. Under Igor's leadership, Softline became a global IT company with branches in 30 countries. Igor’s business administration talent, vision and determination led Softline from scientific software sales to implementation of comprehensive and innovative IT solutions. Today, thousands of clients entrust Softline responsible and important projects. Softline serves both international corporations and ambitious startups, industry giants and small businesses, state organizations and private sector leaders.
In 2010 and 2012, Igor Borovikov was the winner of the Top 25 Best Russian IT Business Leaders ranking. In 2013, he was included into the Top-100 Russian Internet Millionaires by the Secret Firmy magazine and became one of the Top-50 Russian IT Venture Investors. The next year EY named him the Entrepreneur of the Year in the field of IT services.
Besides ambitious business initiatives, Igor also participates in a number of important social projects. Since 2009, he is a member of the Board of the Russian Non-Governmental Organization for Small and Medium Business OPORA RUSSIA and the head of its IT Committee. In 2015 he was invited into the Digital Economy Development Working Group in APAC operating under the aegis of the Economic and Social Commission for Asia and the Pacific (UNESCAP) — one of the 5 regional commissions of the United Nations Economic and Social Council.
Igor Borovikov pays a lot of attention to the rising generation of future IT professionals: Softline and its partners implement a number of educational programs to foster new talents and standardize the IT education system.
Igor’s hobbies include philosophy, psychology, skiing, hockey, and art.
Gestor Principal da Davinci Capital
Gestor Principal da Davinci Capital
Parceiro-Gestor da Davinci Capital
Parceiro-Gestor da Davinci Capital
Diretor Financeiro Global
Diretor Financeiro Global
Chief Investment Officer, Head of Softline Venture Partners
Investimentos VP e M&A
“I’m often asked about the current situation on the IT market, the growing and declining sectors, and the possible opportunities for the future. Our industry is ever-changing: some lines of business grow, and some decline. The point is to seek opportunities and feel the trends. There are promising opportunities even in tough times. Today the market experiences a paradigm shift towards new business models: IT in the cloud, IT as a service, IT on lease, IT by subscription. We are also moving in the same direction”.
Get to know Ruslan
Ruslan is one of the main personalities behind the impressive story of Softline success. Ruslan’s work was very fruitful for Softline, and the company helped him fulfil his potential as a top class professional. Ruslan is in charge of daily business operations, in a very responsible position that requires both perfect risk management skills and a progressive mindset — the ability to keep the company abreast of the technological advances. It would be impossible without such Ruslan’s traits as reasonable prudence and passion for innovation.
Ruslan started working as a sales manager in Softline in 1996. His performance was outstanding even when compared to the overall IT growth in those years. He also proved himself to be a cool-headed manager, in 2001 he was appointed the head of the division, and in 2003 he became the Softline sales director.
Under his leadership, the sales department structure has been ordered, and outstanding results have been achieved in software sales. From 2004 to 2007, the corporate turnover grew tenfold and amounted to more than 100 million dollars. Since 2008 Ruslan Belousov is the General Director of Softline, leading the company to new markets: services, cloud, and hardware.
Ruslan has received the aircraft engineering education. In 1991, he graduated from the Faculty of Avionics of Moscow Aviation Institute, specializing in radio engineering. He quickly understood that his vocation is in business, and continued education in this field. In 2003, Ruslan graduated from the Russian Presidential Academy of National Economy and Public Administration, where he participated in the Technological Management presidential program, and in 2005 he received the MBA degree in the field of Innovative Project, Investment and Risk Management. He also received the Executive MBA degree in the Skolkovo business school in 2016. Ruslan emphasizes that education is an important part of his life: it is important to keep learning to go beyond the achieved results, systemize and reinterpret the acquired work experience to generate new practicable ideas.
CEO Softline Eastern Europe and Central Asia
“I am responsible for the current operations and development of the company in Central Asia, Caucasian Region, and Eastern Europe. These regions have huge social and economic potential, and we are sure that the IT solutions that we offer are the key to unlocking it.”
Get to know Maxim
Maxim’s education was dedicated to economics and business management. In 2000, he graduated from the Saint Petersburg Trade and Economic Institute, receiving a degree in economics specializing in accounting and audit. In 2010, he graduated from the People’s Friendship University of Russia (RUDN) with honors, receiving an MBA degree in Business Management.
He started working in Softline in 2005, holding the position of the Business Development Director in the countries of Eastern Europe and Central Asia. At that time, the company has already opened branches in Belarus, Ukraine, Kazakhstan, Uzbekistan and Kyrgyzstan. The business relations of these countries with Russia, the understanding of local culture and economy allowed the company to successfully establish the branches and get a share on the local markets.
Under Maxim’s leadership, new branches were established in Azerbaijan, Tajikistan, Georgia and Mongolia (2007), Armenia (2008), and Moldova (2010). After a while, an Eastern Europe region was created in Softline (Belarus, Ukraine, Moldova, Romania), so Romania was also added to the area of his responsibility. Scaling the global corporate expertise to new territories and relying on the best local employees and partners helped Maxim make Softline a leader of the local IT markets.
Today, Maxim is in charge of 11 branches located in countries with different cultures and business customs. In every region, the company strives to adapt its solution portfolio, knowledge, and expertise to the local background to become the top market player. Achievement of these goals would be impossible without Maxim’s deep market and technology knowledge and unrivalled business acumen.
Maksim’s hobbies are reading, music, table tennis, football.
CEO Softline International
“I believe information technology is not an industry where you can expand to new markets using a brute force. Most of my work is keeping the company agile and responsive, identifying new economic drivers and paths to profitability.”
Get to know Igor
A role of international business executive requires a blend of a deep knowledge of diverse markets worldwide and a strong focus on perfectly preset development priorities. Igor combines both with a clear vision of Softline’s path to truly global IT solution and services provider. In the present he is responsible for business development beyond Russia and former Soviet Union.
Igor Petlyakov started his career in Softline in 2008 as a Development Director for Latin America. His passion for this part of the world has a strong background, a Master Degree in International Relations with LATAM specialization from the Moscow State Institute of International Relations. However, after his graduation in 2000 he found that business administration better suited his competitive spirit than foreign affairs. After a few years on various positions in automotive, woodworking and other industries Igor joined Softline preparing at that time to enter Latin American market.
Igor’s hard work made it possible to launch from scratch the first Softline branch on the other side of the Atlantic in Venezuela in 2008, followed soon by Argentina (2009), Colombia (2010), Peru (2011), Costa Rica (2012) and Chile (2013). With his skill to address multiple tasks simultaneously, Igor managed to create a comprehensive solutions portfolio, establish tight relations with major software and hardware vendors, build strong teams in all locations, earn Softline a reputation of reliable and technology-aware service provider. Close partnership with Microsoft and Large Account Reseller status for all Softline branches in Latin American countries belong to his key achievements.
As a proven leader capable of responding hard challenges Igor was appointed to a post of Vice President International in 2013. Currently his primary objectives include significant growth of services share in Softline’s business with particular focus on cloud solutions as well as increase of a share of non-Russian business.
Managing Director, India & APAC
“Building Solid business is all about People with THEE Attitude and appropriate Aptitude, and rest is all managing those People. Even in the Everything Digital World, People continue to be at the core of successful businesses”
Get to know Atul
An accidental visit in 1993 to a IT institute, to be a Software Engineer is what got Atul to get hooked onto technology and from there on it was technology all the way. A veteran of 22 years plus, in the Asia Pacific market, based out of India, Atul in his current role is expanding the footprint of Softline Group in ASIA as he is responsible for developing new markets and growing the business in Softline’s ASIA businesses (India, Malaysia, Vietnam and Cambodia).
From doing startups, to setup new business units and developing markets for new technologies, his experiences with Microsoft Corporation, Citrix Systems, Tata Infotech has covered two decades plus of technology era and many shifts from Y2K, to Dot Com to Cloud & Mobility and the latest buzz word of “Digital”.
Atul, has been with Softline since October 2014, where he did the India startup to begin with and is now growing the business in ASIA region.
Managing Director LATAM
“I enjoy enabling our clients with relevant information technology solutions to help them be successful. When they win, our team contributed. That’s fun and that inspires."
Get to know Gustavo
Gustavo shared his twenty years of experience in the IT Market between Sales positions in IT firms and technology/development roles in the IT Department of enterprises. This provided him deep awareness of the IT market on both sides.
Since 2013 Gustavo heads Softline operations in Argentina, Chile, Colombia, Brazil, Costa Rica, Perú and Venezuela. He is as well responsible for opening operations in new countries and overall region, relationship with vendors and distributors at regional level.
Gustavo has a strong back ground both in IT with a Bachelor´s Degree in Universidad de Buenos Aires, and business with MBA in Universidad del Salvador and Universidad de Deusto, España. Since 1987 he forked on various IT/analyst positions in Credit Card and Consumer Goods industries.
In 1999 Gustavo Capart joined Microsoft as a Senior Account Manager for Financial, Retail and Health Industries in charge of license, consulting, support and education business in a defined territory. His next position was a Microsoft Business Solution Manager responsible for Marketing, Channel Management and Sales of the Microsoft Dynamics product line: ERP, CRM and RMS. High sales results lead Gustavo to a post of Channel Sales & Strategy Manager responsible for Direct & Indirect LAR Channel Sales and leading the general Channel Strategy for all channel audiences: Distributors, Resellers, ISVs, Solution partners, System Integrators, Hosters and Cloud partners.
Gustavo’s rich experience in both Sales and Pre-sales and leading projects makes him the right person to build a sustainable an innovative Softline business across Latin America, a region with diverse economic, cultural and business environments.
Chief Technology Officer and Microsoft Alliance Vice President
Sergio is a 21 years IT and Telco Industries veteran, including a 14 years tenure at Microsoft, having worked in engineering, sales, consulting, and business development roles. He also has experience as an entrepreneur and Microsoft Azure startup founder.
Global Alliances Director
Evgeny has chosen a career path in IT in his student years. His rich industry background originates in Bauman Technical University in Moscow where he earned а Master degree in Computing and Aerial Vehicle Flight Automation. Lated he continues studies at Radioelectronics and Automation Academy in Moscow where he Electronics Design and Development.
Evgeny Tkachenko works in different companies in IT industry over 15 years, 8 of them in Softline. After 5 years of career as a Corporate Sales Director he switched to International Business Development. He spent a year in India playing an important role of Softline’s operations launch in this country. Currently Evgeny heads Softline in the USA and is also responsible for global partner relations with world leaders in software, hardware and cloud computing.
Evgeny is married, has three children.